Comaprison Theorist Essay Example for Free

Comaprison Theorist Essay Sigmund Freud’s approach to personality would be and still is a debate within our society today. Researchers and psychologist are still observing his approach and there are still unanswered questions. One approach Freud did not use was how our society and culture would effect the person we all would become. The one thing that most Neo-Freudian’s agreed on was that early childhood experiences would have an effect on your personality development. Freud laid the path for psychologist and many would take what they learned from him and go in their own direction. Alfred Adler was one Neo-Freudian that disagreed with Freud. Their disagreement was not only professional it became personal. Adler approach was called the individual psychology. He helped us understand personality with striving for superiority, how our parents were an influence on our personalities as children and the effect of our birth order. Adler like Freud believed that your earlier years were important when it came to shaping your personality when you became and adult. One thing Adler believed is that the parent’s role would affect the child. The first thing parents should not do is give the child too much attention. By stating this Adler meant pampering. He believed that pampering would take away children’s independence. They become more dependent on people, and they don’t learn how to make their own decisions. He believed that they should be able to make mistakes and make their own decisions, because this would be good for them and they would learn to be more dependent. Another mistake  parents make stated Adler was they would not give children enough attention, which would lead to neglect. If children don’t receive enough attention they would grow up to be distant, and would not know how to be intimate or carry on a relationship. Adler was the first psychologist to mention that the order in which you were born would shape your personality. Comparison of Theorists3 Carl Jung also would leave Freud and Freud would feel betrayed by that. He took him leaving personal as well. Jung was curious with religious concepts. He would take Freud’s idea of unconscious and put his own twist to it. We as people would inherit our physical characteristics, but Jung believed we inherited unconscious psychic characterics as well. After Jung left Freud he would travel around the world and study other cultures and this is were he would base his theory on. He relied a lot on ancient mythology and Eastern religion. Jung believed that the collective unconscious is made up by something called the primordial images. These images would help people respond to our society in a different way, there called archetypes. Basically Jung would describe the collective unconscious as the concept of instincts. He also believed that every man had a feminine side and female had a masculine side. He had three archetypes that he spoke on the anima which is the feminine side of the male, and the animus is the masculine side of female. Stating this, Jung was the first psychologist to point out people would have both male and female characteristics within themselves. Another archetype he had was called the shadow. The shadow was known as the dark side that people would possess. It does not actually mean that people are evil. The main thing that Jung is known for was his focus on introversive and extroversive types. An introvert was someone who focused more inwardly, this person was not the social type and focused more on themselves. An extravert focus just the opposite their focus was outward. Jung, like Freud would stay on the topic of human behavior. Karen Horney was a female psychologist who disagreed with how Freud viewed women. Freud stated that men and women were born with different personalities. (pg 111 n.d.). Horney would disagree with that, she thought  that our social and culture played a bigger role in our  Comparison of Theorists4  personality then biology. She studied a term called neurosis, which means neurotic. Horney’s definition of neurotic is that people are trapped in a self-defeating interpersonal style. The way people interact with others prevents them from developing the social contact they unconsciously crave. (pg 112 n.d.). This will lead to a defense mechanism to help with their feeling of anxiety. Freud would say neurosis was an unconscious battle between various aspects of personality. Horney would state that it would start off in your childhood. Horney had three styles neurotics would use to avoid anxiety experiences. They were called â€Å"moving away from people†, â€Å"moving toward people†, â€Å"moving against people.† Moving away from people, this is when children would learn to just tune people out. When in a hostile environment or situation, instead of engaging with the others they would just tune the person out. Basically ignore the situation. As adults they become sheltered. They would find jobs with little interactions and they would reframe from being in a relationship or intimate. These people would become emotionless and if attached to someone or something the feeling of emptiness while a child would all return. Moving toward people, these people become very dependent on others. They yearn for affection and strive to get accepted by their parents. This yearning would temporally relive them for any anxiety they are having, but in later years they would rely on this. As adults they would have more then usual need for love and affection. They don’t want to be lonely, and believe that any relationship they are in is a relationship. They are demanding affection and don’t know how to love, they are more clingy. Moving against people, these people would rather fight. They have the urge to have power while pushing around children. These individuals believe that being aggressive and mean you can get what you can in that form. You basically take control of the matter before anyone else does. One thing that Horney debated about was Freud theory on  Comparison of Theorists5  women. Freud stated women had â€Å"penis envy†, which is the desire that every girls as to be a boy†(pg 114 n.d.). Horney disagreed and stated that men envy us women and the ability we have to bear and nurse children, this was called the â€Å"womb envy†. Horney was not stating that men were not pleased with themselves but simply stating that we all have qualities that each other admirer. Horney did point out when Freud was making his theory on woman that he was living in a time where woman were treated the way they should have been, he was living in a era where the culture would have helped his influence on the decisions he made for women. Erick Erikson would use some of Freud ideas in his theory; he would add some of his own ideas. Freud believed that the ego was between id impulses and superego demand; however Erikson believed that the ego played a bigger part. Erikson believed that the ego played a powerful, independent part of personality. (pg 106 n.d.). It would help with your identity, and your need to over come the environment. Your ego is to help you get your sense of identity. The term identity crisis comes from Erikson. You would usually find this in adolescents; they seem to not know which way they are going in life. Freud ended his personality development around six years of age, as for Erikson he said it would continue throughout a person’s life. By saying this he gave us eight stages that start from when you are a baby until you’re at an old age. The first stage is basic trust versus mistrust this stage is during infancy years, newborns have no choice but to rely on everyone around them. Autonomy versus shame and doubt is during the toddler’s years, when children want to feel powerful and independent. At the toddler stage Adler stated parents should not pamper, as for Erikson he stated they should not be overprotective at this stage. Initiative versus guilty is early childhood, children learn how to organize and they will learn to set goals and kick down and challenges that come their way. Industry versus. Comparison of Theorists6  inferiority is elementary school age years, this when children soon find out  there is more competition out their in the world. Identity versus role confusion is adolescence years, when teenagers find out who they are and what they want in life. Intimacy versus isolation is young adulthood years, when you seek for the relationship you have always longed for. Generatively versus stagnation is adulthood years, when you want to guide the next generation because you feel as though you have not done everything you want in your life. Ego integrity versus despair is old age years, when you look at your past life and smile you know you have that sense of integrity, but if you don’t you know at this time, it’s too late because time is short now. These four Neo-Freudians have their own approach on personality psychology. When reading all of their perspectives, I would agree to disagree with most. I agreed with Erikson’s approach with the eight stages, Horney was believable because I am a woman and I could relate to where she was coming with her feminine psychology approach. Jung was the more vibrant one and he dug deep into different cultures, and I disagreed with Adler’s approach with the birth order, but would agree with his perspective on how parents pampered and neglected their children. So like there are still debates and intellectual conversations about personality psychology, I would have to debate as well, because there are so many different approaches you can lean towards when it comes to this topic. Comparison of Theorists7 References Burger, J. (2010). Personality. CengageLearning. Eighth edition

The Andean Community of Nations

The Andean Community of Nations The Andean Community of Nations History The history of the Andean Community of Nations started on the 26th of May 1969, when Bolivia, Chile, Colombia, Ecuador and Peru signed the Cartagena Agreement. This was the launch of the Andean Integration process and was also known as the Andean Pact, (Andean Community of Nations, a brief history, par. 1). On February the 13th 1973, Venezuela joined the agreement and on the 30th of October 1976, and Chile withdraw itself out of de community. Also Venezuela withdraws itself out of de community. This happened in April 2006. All the bodies and institutions of the Andean Community of Nations as we know today were created in the first ten years of the organisation except for the Andean Council of Presidents. This was created in 1990 ( Andean Community of Nations, a brief history, par. 4). Objectives The Andean Community of Nations has six objectives: to promote the Member countries harmonious development throughout integration and economic and social cooperation to accomplish growth and to create employment to assist participation in terms of regional integration with the purpose of a creation of a Latin America common market to reduce the differences that exist between the member countries to consequently search for the improvement of the living conditions of the citizens living in the region of the Andean Community of Nations to improve the role of their member countries in the world and the international economy ( Andean Community of Nations, what are our objectives?). Tactics and actions Organisation and structure The Andean Community of Nations consists of 4 members: Bolivia, Colombia, Peru and Ecuador. The observer countries are Mexico and Panama. The Andean Community of Nations has thirteen bodies and institutions: Andean Council of Presidents The Council of Presidents is highest body of the organisation and is responsible for the making guidelines for the rest of the organisation Andean Council of Foreign Affairs This body is made up of all the foreign affairs ministers of the member countries and is responsible for making and carry out the foreign policy of the organisation Andean Community Commission The Commission is the main policy- making body of the Andean Community of Nations Andean Community General Secretariat The General Secretariat is the executive body of the organisation and has the responsibility of drawing decisions for the Council of Foreign Affairs Andean Community Court of Justice This Community is the legislative body of the organisation and is made up of four judges of the four member countries. They are responsible for ensuring that the laws of the Community are being applied appropriately. Andean Parliament The Andean Parliament is the body that represent the citizens of the member countries. Andean Development Corporation This Corporation is the financial institution of the organisation. They support the public and private sector of the member countries as well as the governments. Latin America Reserve fund The purpose of this Fund is to give financial assistance to the member countries by giving credits or loans and it also helps the member countries to harmonize their financial and monetary policies. Andean Business Advisory Council Andean Labour Advisory Council Andean Health Body Simon Rodriguez Convention Simon Bolivar University All the above mentioned bodies and institutions are part of the Andean Integration System (SAI). This system was designed to allow effective coordination between al the bodies and institutions in order to maximize the Andean integration. Introduction based on questions 1 -7 The purpose of this paper is to examine the role that e-government can play in Regional International Organizations in Central- en South America. First it is important what is meant by e-government. E-government is also known as electronic government, e-gov, digital government or online government. Technology, or e-government, is the way of exchanging information and services with citizens, businesses, organisations and other arms of government. E-government also entails the use of information technology to free movement of information to overcome the physical bounds of traditional paper and psychical bases systems, as well as the use of technology to enhance the access to and delivery of government services to benefit citizens, business partners and employees. E-government comprises activities that take place by digital processes over a computer network, usually the internet. These activities generally involve the electronic exchange of information to acquire or provide products or service, to place or receive orders, to provide or obtain information, or to complete financial transactions. Second it is important to examine what is meant by Regional Organizations in Central- en South America. Regional Organizations are international organizations which bring together countries occupying a certain region with shared needs and interest for the purpose of closer cooperation and or integration. According to the Yearbook of International organizations there are eight criteria for inclusion under the international organization: The aims must be genuinely international with the intention to cover at least three states Membership must be individual or collective participation, with full voting rights, and must be open to any individual or entity appropriately qualified in the organizations area of operations. Voting must be so that no national group can control the organization The constitution must provide for a formal structure giving members the right periodically to elect governing bodies and officers. Provision should be made for continuity of operations with a permanent headquarter Officers should not all be of the same nationality for more than a given period. There should be a substantial contribution to the budget from at least three states and there should be no attempt to make profit for distribution to members Those with an organic relationship with other organisation must show that it can exist independently and elect its own officials Evidence of current activities must be available Negative criteria are: size, politics, ideology, field of activity, geographical location of headquarters, nomenclature, is irrelevant deciding whether a set-up is an international organisation or not REFERENCES There are two ways of defining Central America. It is possible to define Central America as a region of the North American continent. Geopolitically spoken, it comprises seven countries Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. Mexico is often included. In Latin America and in Europe, the Americas are considered to be a continent and Central America is a region of that continent. The United Nations geoscheme defines the region as all states of North America south of the United States; conversely; the European Union excludes Belize and Mexico from its definition of the region. South America comprises the countries of Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland Islands, French Guiana, Guyana, Paraguay, Peru, South Georgia and South Sandwich Islands, Suriname, Uruguay and Venezuela. Besides those countries are there also various islands, many of which belong to countries of the continent. Geopolitically, the islands states and overseas territories of the Caribbean are generally grouped as a part of sub region of North America. Third, it is important to know what the main Regional Organisations are in Central- and South America. The main Regional International Organisations are: Mercado Comun del Sur (MERCOSUR) The Andean Community of Nations The Union of South American Nations (Unasur/Unasul) The Organization of American States (OAS) Pan American Institute of Geography and History (PAIGH) Inter-American Drug Abuse Control Commission (CICAD) Organismo para la Proscripcion de las Armas Nucleares en la AmÃÆ'Â ©rica Latina y el Caribe (OPANAL) The Inter- American Development Bank Associacao Latino-Americana de Intergracao / Asociacion Latino-Americana de Intergracion (ALADI) Association of Caribbean States (ACS) Latin American Economic System (SELA) Latin American Centre for Development Administration (CLAD) Mercado Comun Del Sur and the Andean Community of Nations are two Regional International Organisations which have great influence in the region. The two organisations are the two main trading blocks and therefore the choice was made to examine them further in the rapport. Mercosur (Mercado Comun del Sur) Mercosur or Mercado Comun del Sur, is a trading bloc in South America. The trading bloc is the fourth-largest trading bloc in the world and the largest in South America. The bloc comprises Argentina, Brazil, Paraguay and Uruguay and was founded in 1991 by the treaty of Asuncion. In 1994 the treaty of Ouro Preto gave the organisation a wider international status and formalised a sustoms union. The organisations headquarters lies in the capital of Uruguay Montevideo. Mercosur has two official languages; Spanish and Portuguese. The rotation of the presidency of Mercosur between member states takes place every six months. The Mercosur institutions include among others: Common Market Council Common Market Group Commission of Commerce of Mercosur Parliament of Mercosur The parliament of Mercosur was inaugurated in December 2006. Initially, the parliament serves only as an advisory committee for the foreign ministers of the Mercosur member states. The four states that conform Mercosur find expression in their democratic, defending societies of the fundamental liberties, the human rights. They unite to fight against poverty and unite to bring economic development and legal security. The fundamental objective of the treaty of Asuncion is the integration of the four states parts, through the free movement of goods, capital, services and people among its member states, the establishment of a common external tariff and the adoption of a common commercial policy. The Mercosur countries count a population of more than 220 million people and have a collective output of $1.1 trillion, accounting for over 75 percent of South Americas GDP with $800 billion for Brazils count. Mercosur has 5 associated members; Bolivia, Chile, Colombia, Ecuador and Peru. The fact that they are associated members means that can join free-trade agreements but they remain outside the blocs customs union. There were moves to include Chile as full member, but these were suspended after Chile signed a free-trade deal with the United States in 2002. On the 4th of July 2006, Venezuela became the fifth full member of Mercosur. Venezuela, a leading oil and gas producer gave Mercosur greter economic clout, but it raised fairs that the controversial Venezuelan leader Hugo Chavez could use the group as a platform for his anti-US stance. Klonsky, J. (2007). Mercosur: South Americas Fractious Trade Bloc. Retrieved November 19, 2007, from Council on Foreign Relations Website: http://www.cfr.org/publication/12762/ Mercosur, Quienes Somos. Retrieved November 19, 2007, from Mercosurs official website. Website: http://www.mercosur.int/msweb/portal%20intermediario/es/index.htm BBC, Profile: Mercosur Common Market of the South. Retrieved November 19, 2007, from Internation Organisations Website: http://news.bbc.co.uk/1/hi/world/americas/5195834.stm

Sympathy for the Devil Essay -- Literary Analysis, Frankenstein

The gothic novel is previously associated with being a ‘rebellion against constraining neoclassical aesthetic ideals of order and unity, in order to recover a suppressed primitive and barbaric imaginative freedom.’ (Botting, 1996: 98) It is often considered a premature manifestation of the emerging values of Romanticism. Although the gothic genre is somewhat shadowy and difficult to define it can be seen as having a number of characteristics or conventions. This can be observed in Frankenstein including the ‘stereotypical settings, characters and plots, an interest in the sublime, the production of excessive emotion in the reader, an emphasis on suspense, the notion of the double and the presence of the supernatural.’ (Botting, 1996: 102) The genre develops more than an understanding of the various modes of destructive violence, social repressions, and disturbing sexual energies characterizing particular moments of modernity. It begins to be integral to the formation self-representation and maintenance of the modern world we inhabit. The degree in which the protagonist characters in the novel portrayed as either innately virtuous or evil and its contribution to their identity. The novel Frankenstein finds itself a victim of psychoanalytical criticism. The purpose of this essay is to investigate the identity of Frankenstein and his relation to the creature using the psychoanalytic theory. This essay will discuss the evidence showing the reason why the creature is a more appealing character by observing closely the relationship between Victor Frankenstein and his monster. In addition, the epistolary form used in the novel as well as character development will also be referenced. The monster represents a part of Frankenstein's fr... ... the horrific result of in her novel. Frankenstein is more than a ghost story; it is a social narrative and a political manifesto. Neither Victor nor his creation displays actions or attitudes that constitute â€Å"goodness† under this particular perception of human nature. Yet the creature continues to prove him more sympathetic than his creator does because he is far more aware of his own wrongness than Victor is. Victor is appallingly hypocritical; the monster is merely realistic, and indignant towards Victor’s hypocrisy. The creature's acknowledgment for his need of affection is present throughout the entirety of the novel. By acknowledging that he lacks affection, he discovers he needs to search for it since Frankenstein suppressed him from it. It is because affection is unachievable for the creature, despite his efforts, which makes him the victim of this novel. Sympathy for the Devil Essay -- Literary Analysis, Frankenstein The gothic novel is previously associated with being a ‘rebellion against constraining neoclassical aesthetic ideals of order and unity, in order to recover a suppressed primitive and barbaric imaginative freedom.’ (Botting, 1996: 98) It is often considered a premature manifestation of the emerging values of Romanticism. Although the gothic genre is somewhat shadowy and difficult to define it can be seen as having a number of characteristics or conventions. This can be observed in Frankenstein including the ‘stereotypical settings, characters and plots, an interest in the sublime, the production of excessive emotion in the reader, an emphasis on suspense, the notion of the double and the presence of the supernatural.’ (Botting, 1996: 102) The genre develops more than an understanding of the various modes of destructive violence, social repressions, and disturbing sexual energies characterizing particular moments of modernity. It begins to be integral to the formation self-representation and maintenance of the modern world we inhabit. The degree in which the protagonist characters in the novel portrayed as either innately virtuous or evil and its contribution to their identity. The novel Frankenstein finds itself a victim of psychoanalytical criticism. The purpose of this essay is to investigate the identity of Frankenstein and his relation to the creature using the psychoanalytic theory. This essay will discuss the evidence showing the reason why the creature is a more appealing character by observing closely the relationship between Victor Frankenstein and his monster. In addition, the epistolary form used in the novel as well as character development will also be referenced. The monster represents a part of Frankenstein's fr... ... the horrific result of in her novel. Frankenstein is more than a ghost story; it is a social narrative and a political manifesto. Neither Victor nor his creation displays actions or attitudes that constitute â€Å"goodness† under this particular perception of human nature. Yet the creature continues to prove him more sympathetic than his creator does because he is far more aware of his own wrongness than Victor is. Victor is appallingly hypocritical; the monster is merely realistic, and indignant towards Victor’s hypocrisy. The creature's acknowledgment for his need of affection is present throughout the entirety of the novel. By acknowledging that he lacks affection, he discovers he needs to search for it since Frankenstein suppressed him from it. It is because affection is unachievable for the creature, despite his efforts, which makes him the victim of this novel.

An Understanding of the Teaching Called the New Age. Essay -- promotin

An understanding of the teaching called the new age. Since the fall of human kind from the Garden of Eden, People began to seek out the God. The desire to know and seek God had led human race to many different spiritual Understanding. We knew know that there are so many beliefs in this word. Ancient world seek Out God by worshiping god and goddesses. In the next stage, people started to question the Existence of god and start looking for answers about what God and how God is. This is Starting to bring people to know what was referred to religion. However, it has not been Satisfactory to the human mind that also constantly evolving through time. Human start to Seek out God that can be accepting with common sense also satisfy our spiritual needs without Involving things that are out and cannot be proved by reason and knowledge. One of this Reasonable new belief is The New age Teaching. The New Age This new belief can be said a new belief that puts logic as its foundations. The trust which Focuses on the needs of human life both spiritually and materially. So what is this new age? 1. â€Å" The New age movement is loosely structured network of individuals and Organizations who share a vision of new age of enlighten and harmony (Age or Aquarius) and who subscribe to A common â€Å"worldview† (Geisler dan Watkins 11) 2. The Common worldview is based on â€Å"Monism† ( all in one), Pantheism ( all In God), And Mystic (the experience of oneness with the Divine). (Eliot 15) 3. Because it is so broad and organizationally diffuse, The new age movement cannot be Categorized as a cult by any accepted sociological definitions Of Cult. (Eliot 16) So based on that definitions a new age movement can catego... ...untering Religious Pluralism : the Chalengge to Christian Faith and Mission. Downer Grove, InterVarsity, 2001. Geisler, Norman L and William Watkins. World A part: A handbook on worldviews. Grand Rapids, Baker, 1989. http://answers.yahoo.com/question/index? n.d. 4 4 2014. http://answers.yahoo.com/question/index? n.d. 4 4 2014. https://www.centerpointe.com/freecd/?s=0. n.d. 4 4 2014. "Membuka topeng Gerakan Jaman Baru." Momentum (2000): 17-40. "New age." 2012. Rhodes, Ron. New age movement. Michigan: Grand Rapids, 1995. Tolle, Eckhart. A new earth: Awekening to your life's Purpose. New York: Penquin Group, 2006. —. The Power of Now www.alwaysbeready.com. 2012. 4 4 2014. www.wfial.org. 2011. 4 4 2014. Zakarias, Ravi and Norman L Geisler. Is Your Church Ready? Grand Rapids, Zondervan, 2003.

The Unabomber: Is He Serious? Essay -- essays research papers

The Unabomber: Is He Serious?   Ã‚  Ã‚  Ã‚  Ã‚  There comes a time when everyone has something to say. The next step would be to find someone to listen. If that doesn't work, I suppose you just have to make them listen.   Ã‚  Ã‚  Ã‚  Ã‚  The Unabomber's Manifesto was probably one of the most interesting and thought provoking points of view that I have read in a while. It's just too bad that every time he made a point that I could relate with, he would contradict himself before I was finished with the paragraph. In my opinion, the entire manifesto and every viewpoint expressed therein, was a strange mix of confusion, fact and storytelling. Although written with an abundance of detail and many strong convictions, I finished reading the selection without being able to see the purpose behind it all and what he stood to gain. I'm sure that wasn't exactly his intentions when he wrote it.   Ã‚  Ã‚  Ã‚  Ã‚  I feel there is one thing the author deserves credit for right from the start; his uncanny ability to set a pessimistic mood. From the minute you glance at the introduction, he, assuming the author is male, begins to paint a picture of destruction and demise of the world in which we live. What could cause such a catastrophe? According to the author, it would have to be industry and technology of all things. He was convinced that due to the industrial- technological system in which we live, ultimately humans are going to be subjected to world wide suffering and inevitably a total shut down of humanity. Now at this moment I felt a little disbelief. I had heard he was actually an intelligent person, but I was starting to wonder.   Ã‚  Ã‚  Ã‚  Ã‚   His whole theory was based on the fact, that at one point or another, the human race will be taken to the point of complete break down. He feels that if it's bound to happen, we should make it happen now. The longer we wait, the more people will suffer. Now, I know our sun will eventually burn out, so does that mean that it should be the concern of everyone on the planet to devise a method to destroy it immediately and save us the trouble of having to do it later? I guess I wasn't too surprised when I read how he intended to induce an early break down with a revolution, but the next thing I read left me a little confused. I was interested in how and when he planned to d... ...here who actually make a difference.   Ã‚  Ã‚  Ã‚  Ã‚   Technology was a turning point in man's struggle in life. When we were first learning to use it, we used it for the wrong reasons. I believe we're moving past that now. We don't fear technology like he does any more. More and more people, including older generations are learning to use it. Not because they have to, but it's only natural for the majority of us to try something new. When everyone begins to use it, working together, that's what advances us into tomorrow. If everyone was as pessimistic as he, where would we be? Sometimes it takes someone like him to remind us what we used to be and how we used to think. It helps us all stay on track. In the long run, he just becomes someone who wouldn't change and society will forget him. It's ironic to think that we already have. People don't want war, revolution, or violence. We don't need to be the aggressor and more. Our survival isn't assured, but at least we have the means to provide it, to really harvest it when that need arises. People like the Unibomber only give us the motivation to keep on going. And what do we have to thank for our advancement? Technology.

Ogilvy & Mather Essay

One of the most definitive problems with Charlotte Beers’ brand stewardship was her communicative process with upper-level management. While it may be true that Beers’ was able to develop a clear vision of Brand Stewardship and explain what that meant to her collaborative team â€Å"thirsty for change,† the idea was only a concept at the end of their meeting summit. It is essential to the success of any plan that a strategy must first be developed, and to that point, Charlotte Beers was initially on track. She brought together a team to devise a vision and plan for what Ogilvy & Mather was to become, but she never fully developed what that strategy meant and how it was to be implemented. This lack of strategy set the entire communicative plan up for failure as there never was a clear call to action to communicate. To further complicate the planning process, Beers delegated the â€Å"Chewton Glen Declaration† to others without clear, precise instructions and monitoring. Instead, another group was formed to execute the vision of Charlotte Beers, who was not only the visionary, but the only one who clearly understand what brand stewardship meant. As one employee stated â€Å"The idea of brand stewardship was still embryonic. Charlotte clearly understood it in her own mind but was just learning how to communicate it.† Delegation is necessary, particularly in an organization as large as Ogilvy & Mather, but there is still a need for oversight. Beers never defined exactly what she wanted the â€Å"Chewton Glen Declaration† to achieve and whether or not that should include an action plan. The team was left to their own devices and formulated a plan off the scant details given to them, focusing on the development of Worldwide Client Service, not brand stewardship application. Beyond Beers need to communicate directions to her development team, she never described to them the importance of why. It is extremely difficult to determine how to do something when you do not clearly understand why these  actions are taking place. The vision of brand stewardship was developed, and Beers talked about what that could mean to clients, taking the time to break that vision down for them to see for themselves, but unfortunately that never happened with management. Particularly since Beers left her team to develop the â€Å"Chewton Glen Declaration,† with little direction, the why could have helped to steer them on a clearer path. Beers decision to implement the Worldwide Client Service before establishing a clear action plan for her staff was one that only generated more confusion. The application of this new branch became a communicative distraction for employees, denying them the time to embrace and comprehend brand stewardship, and instead throwing several complicated applications with little instruction. All that this behavior led to was a collective decision to regroup, reorganize and attempt again to clearly define who and what Ogilvy & Mather Worldwide are. PART 2: One of the most important aspects of proper communication of brand stewardship and recent changes at Ogilvy & Mather will be communication channels. Ensuring that all the audiences both internally and externally are getting a clear and strategic message will aid in the execution of a successful message and application. Listed below is an encompassing view of who those sources, resources and clients are who need a clear view of Brand Stewardship and what it means. INTERNAL: †¢Core Disciplines oSales Promotion oPublic Relations oAdvertising oDirect Marketing †¢Middle Management †¢Upper Management oNorth American Office Presidents oRegional Headquarters Leaders oWorldwide Headquarters Leaders †¢Worldwide Services oFinancing oCorporate Communications EXTERNAL: †¢Clients oLocal Clients oWorldwide Clients †¢Stakeholders Although communication to all areas list above is extremely important, it is also impertinent to prioritize. Of the six audience segments outlined above, the three I would identify as top priorities would be Clients, Core Disciplines and Worldwide Services. Clients would be one of the top priorities for Ogilvy & Mather because the need to understand the concept of Brand Stewardship to invest in it, without their support of the idea the concept would be defunct. The main objects of this communication strategy would be to first and foremost for them to fully grasp the idea of Brand Stewardship and how it can work for their company. This is integral because it is not only about understanding, but it’s also about knowing the benefits of this service and what it can do for their company. With the know, I would also want them to understand how Ogilvy & Mather will go about acting out these benefits through strategy and thoughtful planning. The Core Disciplines play an extremely important role in the Brand Stewardship plan, as they are the individuals who will be executing the idea. This group would be a priority because if they do not understand the concept then neither will the client because they are the communicators, they provide the examples and final product of what Brand Stewardship really is. The main communicative object for the Core Disciplines would be for them to be able to clearly and concisely define what Brand Stewardship is. If they are able to explain exactly what the message and concept is, then they  will have completed the first step to proper execution. I would also like them to understand who their resources are, and what tools are available to them, such as manuals and other individuals in their position at other offices. This would be an opportunity for collaboration and brand integration for Ogilvy & Mather Worldwide. Lastly, I would prioritize Worldwide Services as they are the touchstone for all branches of Ogilvy & Mather. The Worldwide Services division is extremely important because they represent consistency throughout the company. One of biggest concerns within the company was fiscal equality and compensation and by knowing what Brand Stewardship is and how it’s implemented, then they can offer financial compensation equal to the work load. Also, this division is the source of communicative messaging company wide, in a way they are the stewards of the Ogilvy & Mather brand. It would important that the Worldwide Services can translate Brand Stewardship both financial, and as a resource for all branches worldwide. They represent the home base, and it will be important that they can offer knowledge and aid to all the companies that need help with Brand Stewardship. Part 3: Assess Beers’ strengths and weaknesses as a leader and communicator based on what you read in the case. What advice would you give her — in terms of her own communication style and involvement — as she prepares to relaunch the strategic change initiative? (33%) Throughout the analysis of Charlotte Beers at Ogilvy & Mather Worldwide case study, we can see many examples of her strengths and weaknesses as a leader. Beers is a visionary who is able to take an existing company with a strong corporate identity, tarnished by inappropriate leadership and breathe new life into who they are. Her strengths lie with her ability to create and sell. Not only could she envision the idea of Brand Stewardship, but she could also make clients she it with little to no resources. Charlotte Beers also had a strong grasp upon branding, and what that means for the success of a company. She knew that to have her new employees buy into her and her vision, she had to get everyone on the same page. She  worked hard at gathering people together to create a common goal, which succeeded at several times, it was her execution that weakened her vision. Where Beers lacked was the ability to turn her ideas into actual successes through planning and strategic communication.

Philosophy of Mind Essay

Since centuries, our philosophers have been trying to unravel mysteries of our memory, thought processes, different emotions, will power and imaginations culminating into what is known as different intellectual and conscious part of our personality.   Our mind, as our great literary figures have posited, is a stream of our consciousness and is a part of our brain’s inherent processes. Our mind is a place where our reasoning power gets the shape and takes the practical form. As also said in Indian Vedic philosophy, He who knows the receptacle (Ayatana) verily becomes the receptacle of his people. Mind is verily the receptacle (of all our knowledge).† – (Chhandogya Upanishad, V-i-5.) Different studies by our philosophers have been compounded into various theories each delving into the depth of various aspects of our mind processes. Its earliest studies have been found in the works of Zarathushtra, Mahatma Budha, Plato, Aristotle, Adi Shankara and many more ancient Greek and Indian Philosophers.   Many of the pre scientific philosophers based their theories on relationship between the mind and the soul, supernatural elements of faith, having a feeling of closeness with divinity or god, but on the other hand modern theorists based their theories on their research and scientific studies of the brain. These theories rely heavily on the fact that the mind is a phenomenon of the brain and is a tantamount of consciousness. The study of the relationship between the body and mind is the most central aspect to the philosophy of mind, despite of the fact that there are number of issues related to the nature of the mind which does not take into consideration its relationship to the physical body. The most crucial and complex differences of thoughts are arising among different theorists regarding the exact and most appropriate theory of mind. Though various theorists have developed their own different versions to make us understand our own functioning of mind yet as more and more theories are coming up, more and more it is getting difficult to come out with the best theory of all. As all theories are able to capture the intensity of readers to make us understand the core of our mind and thoughts, yet it is very challenging to understand â€Å"Which is the best?† Here I am trying to unravel the mystery to understand which theory-Dualism, mind-brain identity or functionalism is a correct theory to understand all about mind. Dualism is a most important school of thought that has tried to solve the most paradoxical and most important relationship of mind and body problems. It has tried to make several attempts to sure that mind and body in some way or the other detach from each other. Roots of Dualism dates far back to Plato, Aristotle and the Sankhya and Yoga schools of Hindu philosophy but in a most precise way it was understood by Rene Descartes only in the 17th century. His philosophical disposition is based on the fact that the mind is independent in itself and constitutes two different kinds of substances like â€Å"res extensa meaning extended things, physical things† and â€Å"res cogitans means thinking things†, (Descartes, Online Edition ). The thinking things are beyond the dimensions of time and space and are thus separate in itself whereas Property dualists thinks that there are several independent properties known to us. It is quite clear from his disposition that he is trying to explain the importance and concept of soul, giving religious discourse. But in this all, he has tried to explain that there is an interaction of mind in pineal gland, from where there is a control on bodily actions and receive sensory perceptions. But this approach of Dualism is not without criticism as its properties are more of dubious in nature. Their theory is based on religion and their ardent faith but no element of scientific fact is found in this. If we visualize and understands that if there is a soul in our physical body and the soul can have drastic effect then it is quite natural that it should be able to generate new energy to bring the bodies into moment.    It is argued that if the soul exists and it can affect the body then it must be able to create new energy to move the body, but this is sheer violation of the theory of the conservation principle.   Owen Flanagan, in his The Science of the Mind says,†If the mind according to Descartes is not a physical system therefore it also could not have any energy to prove herself but in-order to increase this physical energy, the need of the hour is to get it transferred from other physical system but it is not possibl†e. (Owen Flanagan, pp. 21, Mind creators.com). To overcome the limitations of the Dualism, several philosophers and psychologists began to ignore the very concept and existence of mind itself and by doing so their expectations to touch the cord of mind began to flow towards the realistic parts of our lives. Therefore in the beginning the new generation of philosophers came up with what is known as Type Identity Theory.  Ã‚   They posters the view that though the structure of every person’s brain is similar yet in the brain of every person there are certain differences therefore it is not possible to find oneself in a position of same neurological state. Therefore this theory soon took the shape of Token Taken theory implying that if there are two people having different neuropsychological states, then what is it that brings them into the same mental state? And to this they answered that it is due to the function of those two states only that had created them same. This leads to functionalism theory, which says that, â€Å"Two different brain-state tokens would be tokens of the same type of mental state if the two brain states had the same causal relations to the input stimulus that the organism receives, to its various other â€Å"mental† states, and to its output behavior†. (Functionalism, online edition). In simple words, he said that there were supposed to be two thoughts, which are same, and all of the inputs, internal and external, lead to the same output. With this statement, psychologists tried to bring all the conditions of the mind set in equilibrium. This leads to the functionalism theory. Though there are several problems to this approach too yet we can very say that if this theory of functionalism is adopted, it will take us into next major breakthrough, but all is not well with Functionalism too as it failed to explain in clear terms the fact that even if there are conditions of different physical states which gives different material phenomenon, then there is no possibility of different physical structures to regain equality.  Ã‚   . While there is a great controversy to come at the concrete conclusion about which one is correct â€Å"theory of mind,†, but it is a matter of fact that functionalism is the most popular theory among scientists as well as philosophers of today. According to this theory, all the aspects of mental state like beliefs, pains, hopes, fears, etc. depends and are divided on the bases of their activity and are characterized by the jobs they do, or in other words according to the functions that they perform. Just like computers understands the main idea behind our thoughts process in the same way our brains captures our thought processes from our mind and induces us to act accordingly. WORKS CITED Anderson, David. â€Å"Introduction to Functionalism† Consortium on Mind/Brain Science Instruction. Internet. (2006) Available: http://www.mind.ilstu.edu/curriculum/functionalism_intro/functionalism_intro.php?modGUI=44&compGUI=1403&itemGUI=2447, March 5, 2008   Cofer, David. â€Å"Dualism† MindCreators.Com Internet. (2002) Available:   http://www.mindcreators.com/Dualism.htm, March 5, 2008 Cofer, David. â€Å"Functionalism† MindCreators.Com Internet. (2002) Available: http://www.mindcreators.com/Functionalism.htm, March 5, 2008 McAdoo, Oliver. â€Å"Critically discuss the idea that mental states are identical to physical states† arrod.co.uk Internet. Available: http://www.arrod.co.uk/essays/mind-brain-identity.php, March 5, 2008 Chance, Tom. â€Å"Mind-brain identity theory† Internet. Available: http://tom.acrewoods.net/research/philosophy/mind/identitytheory, March 5, 2008 Swamy   Sivananda, â€Å"Mind – Its Mysteries & Control†, The Divine Life Trust Society, 1994, World Wide Web Edition, 1998, A Divine Life Society Publication, Internet Available, http://www.dlshq.org/download/mind.htm Flanagan, Owen (1991). The Science of the Mind, 2nd edition. MIT Press. pp. 21.